Law firms often spend significant sums on business development in the belief that this will pay for new work for the company. Many law firms pay for their lawyers to wait conferences and networking events so that they can potentially meet people and businesses that may see the law firm for legal services. Other law firms spend significant amounts on marketing so they can advertise the store to different target groups. In my experience, law firms sometimes do not use enough resources to entertain existing and potential customers, and this can be a fun way to work on business development.
When I am the world at other law firms, partners in these stores occasionally went into customers and potential customers. Partners brought customers to meals and I am pretty sure that customers and potential customs awaited golf excursions and poker nights that hosted partners in the company. However, entertaining customers were often a reflection and were not an integral part of business development in these stores.
When I opened my own practice, I was getting more creative in entertaining customers with the hope of original additional business. For example, I would often take a customer out for lunch or dinner if we had a win worth celebrating. The best idea my company implemented for developing new business was perhaps buying dozens of tickets for different sports games in our area.
I was originally skeptical of buying such tickets as this was a huge expense and my company was not so wide. But the lawyer who had this idea said the tickets would pay for themselves if they generated only one new customer. It can also take a huge investment of time and energy to go out for a sports game as you need to be “turned on” it right, and it was often not easy to commute to and from the stadiums.
However, buying the tickets was a good idea for our company. First, it was a tone of fun to wait for these games with customers. Lawyers and the people they earn often interact daily or at least weekly, and it is fun to interact outside the well-known attitude of the lawyer client relationship. In addition, we were sometimes able to invite different sources and customers to the same games, and it was used for these people to meet each other as they could potentially help each other in their respective industries.
What blew me away is how welcoming views we didn’t expect would be useful for our regular news paid in the customer. Since we typically bukht oven tickets per. Fight, we often had open seats unless we decided to sell the tickets. In many cases, our clients or close sources had ideas about who should be invited to a sports excursion to fill the empty seats. Sometimes customers and close sources liked to be able to private people who were important to their own businesses for our excursions.
Although these people were strangers before we put them at risk, they because fast friends since we had this mutual experience. In several cases, these individuals withdrew to our company, probably due to the fact that they were able to about our practice and the services we offered during the game. It is difficult to predict how socializing with customers and close sources can lead to business development opportunities, but it is important to put yourself in a situation to get such business.
All in all, organization of sports excursions or social social events for customers, potential customers and readers and readers can be expensive and tiring. However, this can be a solid way of original business and have a good time along the way.
Jordan Rothman is the partner of Rothman -AgvokatfirmaetA law firm with full service and New Jersey Law Firm. He is also the founder of Student Debt DiariesA site discusses how he paid his student loans. You can reach Jordan via E -Mail at Jordan@Rothmyear.