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“Yellowstone” fans and their pets are in for a treat with the release of the officially licensed Dutton Ranch Dog Treats, now available to consumers and their beloved dogs.
LFG Product Solutions, a consumer products company, partnered with Paramount Consumer Products to produce certified organic beef, premium dog treats for puppies of all sizes.
“This ‘Yellowstone’ project is our first offering,” Kevin Rizer, co-founder and creative director of the brand and a Dallas, Texas native, told FOX Business during a phone interview.
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Kevin Rizer, co-founder of Dutton Ranch Dog Treats, told FOX Business that the premium products are made with limited ingredients. (Dutton Ranch Dog Treat Co.; courtesy of Kevin Rizer/Fox News)
Rizer said co-founder and CEO Christian Verhoeven was a “huge fanboy” of “Yellowstone,” as were family members and friends of Rizer’s.
“I had seen bits and pieces of it before we decided to go down this road,” Rizer said.
A former marketing guru, Rizer sought a career change and dedicated himself to entrepreneurship, despite never having owned a business.
“I learned everything I could from some friends who had started their own brands, took a few online courses and maxed out a few credit cards and got into the business,” Rizer said.
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“Yellowstone” Dutton Ranch Dog Treats are premium quality. (Dutton Ranch Dog Treat Co./Fox News)
After observing a number of lifestyle brands emblazoned with the “Yellowstone” trademark and overlooking the award-winning TV show, Rizer said he asked Verhoeven if dog treats were “on brand” for the Dutton family, which includes John Dutton, played by Kevin Costner and Beth Dutton, played by Kelly Reilly, among others.
“He said, ‘hell yes,'” Rizer said.
“It has truly become America’s new favorite lifestyle brand,” Rizer added.
The duo got in touch with Paramount and after legal back and forth and a stack of paperwork, the deal was done.
“It was important for us to do it the right way,” Rizer said. “We didn’t want to just take a crappy dog treat, slap a ‘Yellowstone’ logo on it and hope for the best. We felt really strongly that what was inside the bag matched the authenticity of what was on the outside of the bag. bag.”
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The founders of “Yellowstone” Dutton Ranch Dog Treats visited the farms where the product to make the treats comes from. (Dutton Ranch Dog Treat Co./Fox News)
Rizer told FOX Business that the pair reflected on the quality of products they would engineer if they were to kickstart their own brand.
“Everything is human quality,” Rizer said, adding that this certainty is not advertised.
“We have an incredible amount of insight and control over our supply chain,” Rizer said. “We design these treats from scratch. We know what’s in them and we know where they come from.”
While visiting the places where the beef comes from, the “small but mighty” LFG Product Solutions team also paid a visit to the Kansas City plant.
“Yellowstone” Dutton Ranch Dog Treats are available on Amazon and will be available at retail soon. (Dutton Ranch Dog Treat Co./Fox News)
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“There are tight controls on ingredients and the supply chain,” Rizer said. “We try to keep things very simple.”
Rizer emphasized that most products contain one or a few ingredients, except for one treat, the brand’s “most complex,” which contains seven or eight.
“We test on every batch,” Rizer said.
The product line is tested for eColi, salmonella and “any of the nasty things you don’t want to see show up,” according to Rizer.
Among the biases are beef brisket; Beef Chips; Beef Liver; Beef sticks; Beef roast ends; Beef Ribeye; Beef heart; and Cowboy Chews.
“Yellowstone” Dutton Ranch Dog Treats can be found on Amazon and will be available from January through January at retail locations that sell dog treats.